Jesse James Garrett is a user experience designer as well as a co-founder of Adaptive Path, a user experience strategy and design firm, and of the Information Architecture Institute. His essays have appeared in New Architect, Boxes and Arrows, and Digital Web Magazine. Jesse attended the University of Florida.
Garrett authored The Elements of User Experience, a conceptual model of user-centered design first published as a diagram in 2000 and later as a book in 2002. Although originally intended for use in web design, the Elements model has since been adopted in other fields such as software development and industrial design. He also created the first standardized notation for interaction design, known as the Visual Vocabulary.